Coca-Cola during the 1930's

© 2012 Blaine Martin

During much of the 30's Coca-Cola averaged one lawsuit a week against trademark infringement.

1931 

Haddon Sundblom paints the first of his renowned Santa portraits for Coca-Cola.

1932  

Woodruff announces that despite the deep depression and difficult times for his dealers, the company was going to increase the 1933 advertising budget by one million dollars.

1933 

Twenty-first Amendment repeals Prohibition. Beer and liquor sales are legal again. Coca-Cola is now competing on a changed playing field.

​June – The "Cola-Wars" begin when Coca-Cola sues Charles Guth's newly re-formed Pepsi-Cola Company for repeated substitution of product in his New York stores. Coca-Cola loses the suit.

​Guth unofficially sees if the Coca-Cola Company has any interest in buying the Pepsi-Cola Company. The Coca-Cola Company was not interested.

​1934  

Coca-Cola buys 1/2 interest in Whitehead and Lupton, the parent bottler. Coca-Cola now owned Whiteheads part of the contract.

​1936  

Coca-Cola celebrates its 50th birthday.

​1937 

Syrup sales double over 1933 sales.

​1939 

Arthur Acklin becomes president as Woodruff steps down as to be able to spend more time with his dying mother.

Earlycoke.com is a private collector's website that provides information useful to the Coca-Cola collecting community and contributes to an overall understanding of the history of the Coca-Cola Company and its advertising memorabilia.

We are not affiliated with or endorsed in any manner by the Coca-Cola Company. The views and opinions expressed here are solely those of the author. Coca-Cola, Coke and all associated trade names, service marks and logos are registered trademarks of the Coca-Cola Company.

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