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The Decade of the 1930's

A Timeline of Events in the History of Coca-Cola


During much of the 30's Coca-Cola averaged one lawsuit a week against trademark infringement.


Haddon Sundblom paints the first of his renowned Santa portraits for Coca-Cola.


Woodruff announces that despite the deep depression and difficult times for his dealers, the company was going to increase the 1933 advertising budget by one million dollars.


Twenty-first Amendment repeals Prohibition. Beer and liquor sales are legal again. Coca-Cola is now competing on a changed playing field.


The "Cola-Wars" begin when Coca-Cola sues Charles Guth's newly re-formed Pepsi-Cola Company for repeated substitution of product in his New York stores. Coca-Cola loses the suit.

​Guth unofficially sees if the Coca-Cola Company has any interest in buying the Pepsi-Cola Company. The Coca-Cola Company was not interested.


Coca-Cola buys 1/2 interest in Whitehead and Lupton, the parent bottler. Coca-Cola now owned Whiteheads part of the contract.


Coca-Cola celebrates its 50th birthday.


Syrup sales double over 1933 sales.


Arthur Acklin becomes president as Woodruff steps down as to be able to spend more time with his dying mother.

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